Consumption ≠ Adoption

Buckle up, strap in, let’s go!

We can consume something without adopting it, but you can’t adopt something without consuming it.

Consistently, without fail, the conversation in technology revolves around the consumption of the technology as a means to have widespread adoption.  Infrastructure teams often mean well, but forced usage of technology doesn’t empower or enable anyone.  It is crucial to remember consumption ≠ adoption, no matter how you slice it.  Technology adoption defined as “the stage at which a technology is mentally accepted by an individual or an organization”¹.

What is consumption?

You consume technology every day.  As an example, your business has undoubtedly invested in some form of collaboration toolset.  Everyone uses it, but some use it more than others.  I’ve witnessed many organizations have wide-spread mismanagement of this consumption.  What if you’re migrating from one tool to the other?  What if you prefer the old one or the new one?  Is everyone on the same software?  What if there is no migration, but you still don’t see half your team using it consistently?  Have you tried to message Bob and he is never online?  People will consume technology when they have to, but to have it adopted into your organization is entirely different.  I’m sure Bob will log in when told to by his boss, but does he ignore messages?

What is adoption?

Adoption is directly integrated into people and process.  However, adoption is an evolution of how you consume and why is part of the process.  I’m going to use myself as an example with Apple products. Initially, I consumed Apple iOS-like most people as the phone was easy to use and convenient.  I utilized the technology but didn’t integrate it into my lifestyle.  Therefore, having an iOS device didn’t do anything special for me that other phones did than personal choice.

But, let’s take a look several years later.  I have an Apple Watch, Apple iPad, MacBook Air, Apple Pencil, and AirPods.  Why do you ask?  I adopted Apple’s technology into because I wanted simplicity.  Accessories that ‘just worked’ without having any extraneous issues of compatibility.  I mentally accepted that Apple’s technology would enhance my experience throughout my day.

Lead with adoption above all else!

Our adoption services help our clients with Cisco solutions, products, and software and integration between Cisco and third parties.  Leading with adoption is the difference between having a wireless infrastructure that only provides internet and intranet traffic.  Or, having a wireless environment that shows you space usage, identity services over the air, security and threat detection, and analytics to know where your customers are spending their time.  Similarly, adoption is the difference between having a Cisco data center of products that are independently managed or orchestrating and automating through UCS Director to enable teams of people, not just one person.

Noteworthy, in Cisco’s new software focus, they offer many additive licenses with their new pricing models that have become standard.  I’ve witnessed many customers not utilize these licenses and enablement options afforded to them.  Most of the time, these licenses are just sitting idle, is yours?  Adoption services take advantage of the things provided to you and ensuring you get the most out of it.  For that reason, you deserve a partner that enables you to adopt technologies and gives mental preparedness to your organization.

Until next time,

  1. Farmer, L. (2008). Affective Collaborative Instruction with Librarians. DOI: 10.4018/978-1-59904-863-5.ch002

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